Having been a salesperson for many years, I know that not all A (MQL’d) leads are created equally.  Lead scoring is one of the best things I’ve worked on with sales and marketing to develop (and continually develop) to make the sales team more effective.

I just ran across these two blogs that I though were worth sharing.  If you are not using lead scoring, you are not working effectively or capturing all the potential customers.

Why Sales Should Stop Ignoring Lead Scores

You Have a Predictive Lead Score, What’s Next?

Sd